Maximizing Your Business Exposure through Wild Posting Advertising

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What is Wild Posting Advertising?

Wild posting advertising is a form of guerrilla marketing where posters, stickers, or flyers are placed in public areas such as alleys, construction sites, bus stops, and fences. This approach has been popularized by artists who wanted to share their work with a larger audience, and has since been adopted by businesses as an effective way of promoting their products/services.

The Benefits of Wild Posting Advertising

This type of advertising comes with various benefits that make it worth considering for small and large businesses alike: Engage with the topic and uncover novel viewpoints through this handpicked external content designed for you. fly Posting!

Maximizing Your Business Exposure through Wild Posting Advertising 1

  • It Targets a Specific Demographic: With wild posting advertising, you can choose the locations where you want to post your ads and target specific groups of people who are likely to be interested in your product or service.
  • It’s Cost-Effective: Compared to traditional advertising methods that can cost tens of thousands of dollars, wild posting is relatively inexpensive. All you need is a designer to create an eye-catching ad and a street team to distribute your posters.
  • It Increases Brand Awareness: When people see your posters repeatedly in different areas, they will remember your brand and become curious about what you have to offer.
  • It Attracts Attention: Wild postings are often placed in unexpected locations that grab people’s attention, making them stop and take notice of your ad. This can lead to them taking a picture of it and sharing it on social media, giving your brand even more exposure.

    • The Dos and Don’ts of Wild Posting Advertising

    While wild posting advertising can be a powerful tool, it’s important to follow certain guidelines to ensure that your campaign is successful:

  • Do Choose the Right Locations: The success of your campaign depends on the locations you choose to post your ads. Make sure you select high-traffic areas with a high concentration of your target audience.
  • Do Create an Eye-Catching Design: Your poster should be visually appealing and memorable. Hire a professional designer to create a unique and innovative design that reflects your brand.
  • Do Use QR Codes: Adding QR codes to your posters can encourage people to visit your website or social media pages and learn more about your brand.
  • Don’t Break the Law: Wild posting advertising can be illegal in some areas. Make sure you obtain the necessary permits before posting your ads, or you could end up with hefty fines.
  • Don’t Overdo It: Resist the temptation to post your ads all over a particular area as this can lead to people ignoring your message or, worse, damaging your posters.
  • Don’t Neglect Your Online Presence: While wild posting can increase your brand awareness, it’s important to have a strong online presence to back it up. Make sure your website and social media channels are up-to-date.

    • Examples of Successful Wild Posting Campaigns

    Wild posting advertising has been used by many successful brands to increase their exposure and engagement:

  • Spotify: The music streaming giant launched a wild posting campaign in New York and London featuring quotes from famous musicians such as David Bowie and Justin Bieber. The quotes were accompanied by the Spotify logo and the tagline “Thanks 2016, It’s Been Weird.” This campaign went viral on social media, generating millions of impressions.
  • HBO: To promote the release of the final season of Game of Thrones, HBO launched a wild posting campaign featuring 30 different posters placed in cities around the world. Each poster showed a different character and location from the show, creating excitement and anticipation for the premiere.
  • Nike: In 2016, Nike launched a wild posting campaign in New York that featured a simple but powerful tagline: “Equality.” The posters showed athletes of different ages, genders, and races, accompanied by the Nike swoosh and the hashtag #Equality. This campaign received widespread media coverage and sparked a conversation about diversity and inclusion in sports.

    • Conclusion

    Wild posting advertising is a creative, low-cost, and effective way to reach your target audience and increase your brand exposure. By following the dos and don’ts of this marketing approach and being consistent in your message, you can generate buzz, build awareness, and achieve your marketing goals. Complement your reading and broaden your knowledge of the topic with this specially selected external content. fly posting law Https://flyposting.com, discover new perspectives and additional information!

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